Voice Assistant2025
Vocalix — Voice Commerce
A voice-first shopping experience for smart displays and Alexa devices with natural-language product discovery.
## Overview
Vocalix wanted to bring a premium shopping experience to Alexa-enabled devices and smart displays. We designed and built a full Alexa Skill with natural language product discovery, cart management, order tracking, and voice-driven checkout — integrated directly with their existing e-commerce backend.
## Technical Highlights
- Custom NLU model trained on 50 k+ product-discovery utterances
- Visual card responses for Echo Show / Fire TV
- One-click voice checkout with address and payment recall
- Real-time order status via proactive Alexa notifications
- A/B tested four conversation flows to optimise conversion
## Results
- 22 % of returning customers now use voice as their primary shopping interface
- Cart abandonment on voice channel: 18 % (vs 65 % on web)
- Alexa Skill rating: 4.6 ★
Tech stack
Node.jsAlexa Skills KitAWS LambdaDynamoDBTypeScriptPolly TTS
